Targeting Customers on Social Media

Is Your Business Digitally Ready to Face the New Reality?


Focus on the short and sweet

Minimizing the Coronavirus Impact on Your Business

The 2020 Coronavirus Effect and Your Marketing Strategy

Is your Business ready for what comes next?

“It doesn’t get much better than a moment of delight on social media.”

For most businesses, social media engagement seems like a slam dunk strategy. Everyone should be doing it, right? But it certainly comes with its blind spots and questions.

One of the quickest and easiest ways to set yourself apart on social media is simply to reply to all your customers, all the time. A helpful and happy response, will invariably propel you ahead of the curve. All it takes is engaging with the people who want to engage with you.

Eighty-eight percent of brands do not respond to messages that need a reply. Simply by engaging with your customers and clients, by engaging with the people who want to engage with you, be among the elite twelve percent.

JMD Systemics can help you do just that. Here are some tips that you can implement today.

1. Social media engagement is public

Social media engagement allows you to naturally amplify your brand’s voice and tone. Social media engagement allows you to propel your interactions front-and-center before a larger audience.

Traditional private one on one private interactions like email are fine, but with social channels like Twitter, these interactions can be public, at least to start. The same goes for engaging with your audience in Instagram comments or Facebook reviews.

You are already wow-ing your private audience in other channels like email and live chat! With social media, the awesomeness you are delivering becomes visible to everyone. Those amazing audience interactions that create strong word of mouth marketing for you are now amplified to a much larger audience.

Existing and potential customers get to see first-hand that you are responsive and actively supporting your products and services.

2. Social media engagement is fast and focused

You can deliver delight very fast and in a focused way, chatting with your audience about specific topics and campaigns or helping solve particular problems that they are facing.

Focusing on the short and sweet, something magical happens: the barrier to entry for your audience drops dramatically. They now have an easy way to converse with you, anytime. Focusing and specific topics mean you can reply faster and engage deeper with your audience.

Faster responses equal happier customers, which equals more ROI. Happier customers and clients are the one big factor that affects any bottom line: faster responses actually generate revenue for all brands.

Because of its fast and friendly nature, social media is often preferred over other channels of getting in touch. The more and faster you respond to your audience, the better and faster prospective customers and clients learn that social media are great places to connect directly with both, you and your brand.

3. Social media is where your customers are.

Today, in these days of COVID-19 coronavirus pandemic, social media is where your customers are. You can achieve a huge scale of engagement by being responsive on social media.

A vast majority of your audience of your prospective customers and clients are on social media throughout the day. It is where they are at and where it often makes the most sense for them to reach out and get in touch. Today, people spend most of their waking hours staring at screens.

Let it be known that people spend an average of nearly four hours a day consuming media on a screen. A growing percentage of that viewing happens on smartphones and apps.

What are you waiting for?

Michel Ouellette JMD, ll.l., ll.m

Systemic Strategic Planning / Crisis & Reputation Management


Office: 613.539.1793

Skype: jmdlive

Michel Ouellette / Joseph Michael Dennis, is a former attorney, a Crisis & Reputation Management Expert,a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

JMD Systemics

  A division of King Global Earth and Environmental sciences Corporation

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Things to focus on instead of social media: “Rare” and “Valuable”

Social media may be entertaining, but it distracts you from achieving greater, personal success. To get value, you have to create value.

Achievers use a success list, not a to do list: they have a strong sense of priority

If you want extraordinary results, narrow your focus. Do your most important work when your willpower is strongest. For many people, that’s early in the day. Ask yourself: “What is this one thing I can do that will make everything else easier? In every aspect of your life, prioritize this one thing that is most important.

For most of us, social media is probably not what is most important

Everywhere you look these days, you find online aspiring writers and artists, as well as aspiring entrepreneurs and businesses leveraging social media to promote themselves. For many of them, not to say most of them, whatever they are publishing is not unique or valuable. It does not stand out from all the other noise. As a result, many aspiring writers, artists and entrepreneurs have their hearts broken.

They spend a lot of money on fancy websites, logos, photos and newsletter services. They launch their websites, post like crazy all over social media, and wonder why there is no response.

Social media success is a side effect of quality, not the cause

You can pretty your Instagram account all you want, and upload all kinds of lovely pictures on your Facebook page. None of that stuff, by itself, will make your art or business take off. If you want to be successful with your art or business, stop spinning your wheels on social media.

Focus on these two things: “Rare” and “Valuable”

Produce things that are rare and valuable. Instead of wasting all day grooming superficial stuff on social media, spend most of your time and pour your energy into mastering a difficult skill. If it is not difficult, it will not be rare. You will not stand out, and success will elude you. Rare and valuable skills are what set you apart from everyone else.

“To get value, you have to create value”

If you are doing remarkable work and build a social ratchet that works, only then will you have a significant social media presence. On the other hand, if you spend all your time beginning at the end, grooming your social network, nothing much is going to happen.

Rome was not built in a day

There are no shortcuts to any place worth going.

Rather than trying to endlessly spruce up your website and social media posts, put in the hard work. Get up early, or stay up late honing your rare and valuable skills.

Seek the best instruction you can afford. Relentlessly practice. Constantly compare your work to the best creators or entrepreneurs. Focus on the ONE THING that you need to do to move forward.

Keep focused on your ONE THING. Get the best instruction you can. Work hard. In time, you will start producing rare and valuable work. People will start to notice. And then, maybe your stuff will be the talk of social media.

Michel Ouellette, ll.l, ll.m

JMD Systemics

Business Transition & Reputation Management

Office: 613.449.3278

Skype: jmdlive


Michel Ouellette / Joseph Michael Dennis, is a former attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

Follow JMDlive on:

Pinterest, Twitter, Facebook,, The Futurist Daily News,, Tumblr and Warrior For Common Sense

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Cambridge Analytica Crisis: A Lesson in Privacy and Integrity


Long-running issues with privacy and integrity came to a head in Facebook’s Cambridge Analytica crisis.

In the social media world, the pace of change has always been brisk. But 2018 marked a true inflection point. Long-running issues with privacy and integrity came to a head in Facebook’s Cambridge Analytica crisis: “Users began to question the value networks provide and seek more meaningful ways to engage.”

Against this backdrop, intimate new social media formats have risen for connecting and sharing content. A radically new social paradigm is emerging: “Consumers want to be treated like individuals, not demographics.”

Consumers are now demanding more value in exchange for their time and information.


J. Michael Dennis is a former attorney, a Trial Consultant, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

Book a FREE 15 minutes Skype Consultation with JMD live

Skype: jmdlive

Is Snapchat Good For Business ?


Share your services, products information and more

Snapchat is the social media platform for smartphone users, especially young adults, to share photos, videos, drawings and text. If you are new to Snapchat, it is important to take your time to become acclimated to the site; it is not like any other social media site you have joined recently.

In the past, the site was not known for its robust business presence, but that is changing. Business leaders, recognizing the power and potential of the up-and-coming entrepreneurs in the young demographic using Snapchat, have started snapping quick and inspiring messages to their fan bases using the platform.

Once you are up and running on Snapchat, you will want to follow a few people to get used to the site.


Owner of and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog  Follow JMD @ jmdlive




Social Media: A tool of Segregation and Ghettoization that Is Ruining Politics


Social networks are out to be more encompassing and controlling, more totalizing, than earlier media ever was.

Emotional appeals can be good for politics. They can spur civic involvement and they can galvanize public attention, focusing it on injustices and abuses of power. But there’s a dark side to social media’s emotionalism. Trump’s popularity took off only after, playing to the public’s frustrations and fears, demonizing Mexican immigrants and it worked.

The fact that experienced politicians are having trouble fitting themselves into the new mold is not unusual. Whenever a new medium upends the game, veteran politicians struggle. They go on playing by the old medium’s rules. They continue to follow the conventions of broadcast TV. They assume that television will establish the campaign’s talking points, package the race as a series of tidy stories and shape the way voters see the contestants. They may have teams of digital representatives tending to their online messaging, but they still view social media as a complement to TV coverage, a means of reinforcing their messages and images, rather than as the campaign’s driving force.

News organizations, too, tend to be slow to adapt to the arrival of a new medium. In the past, television, gave a theatrical rhythm to political campaigns. Each day was an act in a broader drama. Political campaigns were “narratives,” they had “story lines.” Social media is different. There is no narrative; there is no story line. There is no context. As a result, today’s political campaign reports are often out of sync with the public’s opinion and reaction and to events.

As an example, In July 2015, when Trump kicked dirt on John McCain’s reputation saying, “He’s not a war hero, I like people who weren’t captured,” in print and on TV, this comment received ample saturation coverage, but the narrative never advanced and far from apologizing, Trump kept attacking. While the tweets piled up, the public’s attention buzzed to newer things, and the story died even before it became a story. With Social media, we are entering a post-narrative world of campaigning greatly circumscribing and overtaking the power of traditional media in stage-managing political races.

Rather than narrating stories, newscasters are now reading tweets.

The Internet was intended as a participative tool, as a force for democratization. Early digital enthusiasts expected that the web would engender a deeper national conversation. This was absolutely wishful thinking and daydreaming. Already in the early days of the Social networks there were signs that online media were to promote and encourage a restless mob mentality. People were skimming headlines and posts, seeking information to reinforce their biases while rejecting any contrary perspectives and viewpoints contradicting their opinions. Even today and more ever than ever, public information gathering is still further tribalistic than pluralistic. Blog authors and blog readers, even more than ever, are now exclusively gravitating toward digital content that will reinforce their biases, their opinions and convictions. Originally intended to be a force for participation and democratization, the Internet is now the perfect tool for discrimination, segregation and ghettoization.

If there is one thing that the Internet achieved and Social media reinforced, it is the polarizing effect that broadcast media, particularly talk radio and cable news, had been having for many years. Today, Social media is turning out to be more encompassing and controlling, more totalizing, than earlier media ever was. Today, social networks like Facebook, Twitter and Google do not only regulate the messages people receive, they also regulate their responses thus seriously influencing public opinion.

Social networks and media are now shaping the forms of our discourse.

Facebook feeds us with a cascade of messages selected by their News Feed algorithm, and we are provided with a set of prescribed ways to react to each one of these messages. We can click a Like button; share the message with our friends or comment. On Twitter, we can either reply, retweet or favorite and, any thought we express has to fit a tight text limit. Google News also presents us a series of headlines underlining the latest trending stories. It then provides a row of buttons for sharing the headlines either on Google Plus, Twitter or Facebook.

All social networks without exception are now imposing these formal constraints and limitations on what we see, what we read and on how we can respond, none of these restrictions having anything to do with promoting public interest. All these constraints and limitations only reflect the commercial interests of the companies and service providers operating the Social network as well as the specific protocols of their software programming. While the systematic formulaic quality of the Social media is well suited to the chitchat and gossiping that takes place among friends, when applied to politics and the political speech, these same constraints are nothing else than pernicious, inspiring insignificance rather than wisdom and enlightenment.


JMD is an enthusiastic writer, columnist and social activist who most enjoys evolving in complex interactive situations.

Facebook no more!


It’s official.  I am no longer a fan of Facebook.

While nobody offended me, while I did not have a bad experience, I am not thrilled about the useless informal idea of social media sharing.

Facebook have been sucking time from my life too long and not making me any money and, unlike money, time is a zero sum game. While some of the time spend on Facebook may have edifying, as a real person, I rather much prefer to meet with my real friends Face to Face and most of my Facebook friends are not actually friends.  This makes me wonder of the reason why I initially got on Facebook: “How many virtual friends can I assemble?” 

As for the photo sharing process, there are other much more better options.  And, after all, everything considered, why would I care about sharing and seeing my pictures on Facebook for the FBI, the Mossad, The CIA, The RCMP or other mobster organization or governmental agencies around the world? Do I hate myself, the members of my family or my friends that much? Thinking about it, Facebook often brings out the worst in people.  The willingness of so many to demonstrate their arrogance and total ignorance of the facts of life still boggles me!  I learn more about everything and everyone on Twitter.  

Twitter is in fact to Facebook what a biography is to a novel. There is nothing wrong with reading fiction, but I confess that I feel a little guilty and ashamed when I spend time reading something that do not make any sense, that is total fabrication, that did not or will never actually happen. Twitter is now one of my number one sources for hard news, opinions and facts as well as a relational connecting point. This is even better than LinkedIn to learn about people and or their expertise. Twitter is more of a resource and less of a popularity contest and self-congratulating tool than both, Facebook and LinkedIn

Furthermore, the presence of ads on Facebook is getting ridiculous.  Am I the only one who notices that?

Yes, like I like to say, “less is often more” and my only mission in life is to simplify life, my life and the life of everyone else who, like me, would like to profit from life, not just have a taste of what life can be. What I want, for myself and everyone is a lower cost of living, both financial and energy wise and a higher quality of life. What I want is to limit the number of these insignificant and meaningless things that compete for my attention so that I can enjoy those I really care the most about.  Yes indeed, less is often more and Facebook is simply not for me.

Goodbye, Facebook, Hello Twitter!


Networking as a Branding Tool


Make it fun and enjoyable for everyone

It is always true that alone or without a customer, you are not going anywhere. It is, and it will always be others, who will eventually decide whether to buy or not your product, your service, whether to hire you or not, give you that promotion, or invest in your project. This is the one and only reason why you shall always look forward to further consolidate and develop of your brand by fostering your existing contacts and acquiring new ones. The quantity and quality of your contacts is and always will be the best yardstick with which to measure the success of your personal and professional branding and this is what networking is all about.

Networking and branding is all about helping other people.

Whatever the nature of the social or professional event you may be considering attending, always think networking. Think about how can you be of any help to others first and how you can forge a relationship that will be ultimately beneficial for both parties. When meeting with people, new or old acquaintances always think about how you can help these people. Speaking about their personal or professional life, listening to them instead of speaking about you is always a good start and very good branding.

Good branding and networking is all and everything about attending the right events, speaking to the right people in the right time and in the right way.When conducted properly, networking is usually fun, productive and the greatest personal and professional branding tool that you may have.

Just remember to make it fun and enjoyable.