How you Respond to a Crisis Will Affect Your Reputation for Years to Come.

The evidence is irrefutable.

Without proper preparation, individuals, public and private organizations of any size can be blindsided by a long list of possible crises.

How an organization responds to a crisis can dramatically affect your reputation, revenues and even your share price. How you communicate to media and key audiences following a crisis situation is as important as how you respond to the crisis.

Knowing when and how to respond to requests for media comments, acting quickly and prudently is key to maintain or restoring your reputation.

Michel Ouellette JMD, ll.l., ll.m.

Systemic Strategic Planning, Crisis & Reputation Management

JMD Systemics

 A division of King Global Earth and Environmental sciences Corporation

Web: JMD Systemics |

Michel Ouellette / Joseph Michael Dennis, is a former attorney, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

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Court attention at all cost


In today’s world, everything is judge by its appearance.

While creating your new public image, and establishing your reputation, what you want to do is to court attention at all cost. In today’s world, everything is judge by its appearance; what is unseen counts for nothing. You have to draw attention to yourself by creating an unforgettable, even controversial image when appropriate.

Court scandal when necessary. Do anything to make yourself seem larger than life. Make no distinction between kinds of attention, notoriety of any sort will bring you power. Better to be slandered than ignored.

Never let yourself get lost in the crowd. Stand out. Make yourself a magnet of attention by appearing larger, more colourful, more mysterious than the bland and timid masses.

All you need to ensure success is notoriety.

Understand the fundamental truth about attracting attention: Once people’s eyes are on you, you have a special legitimacy.

Creating interest means creating a crowd; every crowd has a silver lining. And crowds tend to act in conjunction. If one person stops to see you beggarman laying bricks in the street, more will do the same. They will gather like dust bunnies. Then, given a gentle push, they will come to you and watch your show.

To create a crowd, you have to do something different and odd. Any kind of curiosity will serve the purpose, for crowds are magnetically attracted by the unusual and inexplicable. And once you have their attention, never let it go. If it veers toward other people, it does so at your own expense. At the beginning of your rise to the top, spend all your energy on attracting attention. And, most important, the quality of the attention is irrelevant. Like they say: Bad publicity is better than no publicity”. No matter how badly you are criticized, or how slanderously personal are the attacks, never complain. Attention, whether negative or positive, is one of the main ingredient of success. The worst fate in the world for anyone who yearns fame, and, of course, power is to be ignored.

Burning more brightly than those around you is a skill that no one is born with. You have to learn to attract attention. At the start of your career, when re-creating and re-inventing yourself, you must attach your name and reputation to a quality, an image, that sets you apart from other people. This image can be something like a characteristic style of dress, or a personality peculiarity that amuses people and gets talked about you. Once the image is established, you have an appearance, a place in the sky for your star.

Court controversy, even scandal

Today, it is a common mistake to imagine that this particular appearance of yours should not be controversial, that to be attacked or slandered is somehow bad. Nothing could be further from the truth. To avoid being a flash in the pan, and having your notoriety eclipsed by another, you must not discriminate between different types of attention; in the end, every kind of attention will work in your favor. Society craves larger-than-life figures, people who stand above the general mediocrity.

Never be afraid of the qualities that set you apart and draw attention to you. When useful or necessary, do not hesitate to court controversy, even scandal. It is better to be attacked, even slandered, then ignored. All livings are ruled by this law, and all professionals must have a bit of showman about them. Welcome personal attacks and feel no need to defend yourself; just make sure, however, whatever you do, to maintain your good reputation as an honest person. This being said, if you find yourself in a lowly position that offers little opportunity for you to draw attention, an effective strategic move is to attack the most visible, most powerful person you can find. Remember, however, to use such tactics sparingly after you have the public’s attention, when the act can wear thin.

Adapt to the changing times

Once in the limelight you must constantly renew it by adapting and varying your method of courting attention. If you don’t, your audience will grow tired, will take you for granted, and will move on to a new star. Never allow yourself to fade into the background.

Maintaining attention requires constant vigilance and creativity. If and when your name becomes too attached to a particular style or brand, deliberately upset your audience with a new sequence of actions that will go against all expectations. Understand this: People feel superior to the person whose actions they can predict. If you show them who is in control by playing against their expectations, you both gain their respect and tighten your hold on their fleeting attention.

Better to create something ugly and disturbing than to let your audience grow too familiar with your work. Always act in mysterious ways. There is room only for one actor at a time in the limelight’s narrow beam; do whatever it takes to make yourself its focus. Be ostentatious and be seen; what is not seen is as though it did not exist.

Create an air of mystery

In a world growing increasingly banal and familiar, what seems enigmatic instantly draw attention. Never make it too clear what you are doing or about to do; never not reveal all your cards. An air of mystery heightens your presence by creating anticipation; everyone is watching you to see what will happen next. The mysterious cannot be grasped, and what cannot be seized and consumed creates power.

Do not imagine that to create an air of mystery you have to be grand and awe-inspiring; mystery that is woven into your day-to-day demeanor, and is subtle, has that much more power to fascinate and attract attention. Understand this: Most people are upfront, can be read like an open book, take little care to control their word or image, and are hopelessly predictable. By simply holding back, keeping silent, occasionally uttering ambiguous phrases, deliberately appearing inconsistent, and acting odd in the subtlest of ways, you will emanate an aura of mystery. The people around you will then magnify that aura by constantly trying to interpret you.

If you do not declare yourself immediately, you arouse expectation. Mix a little mystery with everything, and the very mystery stirs up veneration. And when you explain, be not too explicit. An air of mystery can make the mediocre appear intelligent and profound.

If your social position prevents you from completely wrapping your actions in mystery, you must at least learn to make yourself less obvious. Every now and then, act in a way that does not mesh with other people’s perception of you. This way you keep those around you on the defensive, eliciting the kind of attention that makes you powerful.

Never offend or challenge the reputation of those above you

In the beginning of your rise to the top, you must attract attention at all cost, but as you rise higher you must constantly adapt. Never wear the public out with the same approach. An air of mystery works wonders when you need to develop an aura of power and get yourself noticed, but it must seem measured and under control. Do not let your air of mystery be slowly transformed into a reputation for deceit. The mystery you create must seem a game, playful and nonthreatening. Recognize when it goes too far, and pull back.

There are times when the need for attention must be deferred, and when scandal and notoriety are the last things you want to create. The attention you attract must never offend or challenge the reputation of those above you, not, at any rate, if they are secure. You will see not only paltry but desperate by comparison. There is an art to knowing when to draw notice and when to withdraw.

Never appear overly greedy for attention, then, for it signals insecurity, and insecurity drives power away. Understand that there are times when it is not in your best interest to be the center of attention. When in the presence of the powerful and mighty, a king or a queen, or the equivalent thereof, bow and retreat to the shadows; never compete.


Owner of and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog  Follow JMD @ jmdlive







Guard your reputation with your Life


A good reputation is critical, maintain and guard your reputation with your life

Now, that you have decided to kill the excuses and to give yourself or your business a powerful new image, remember this: Reputation, especially one of honesty, is the cornerstone of power. So much depends on reputation that you have to maintain it and guard it with your life. Through reputation alone, you can intimidate any enemy or rival and win all of your fights; let it slips, you will find yourself vulnerable, and attacked on all sides.

Make your reputation unassailable

Always be alert to potential attacks on your reputation and prevent them before they happen. Learn to destroy your enemies by opening holes in their own reputations. Then, stand aside and let public opinion hang them.

Understand this: Doubt is a powerful weapon. Once you let it out of the bag with insidious rumors, your opponents are in a horrible dilemma. They can deny the rumors, even prove that you have slandered them, but a layer of suspicion will always remain: Why are they defending themselves so desperately? Maybe the rumor has some truth to it? If, on the other hand, they take the high road and ignore you, the doubts, unrefuted, will be even stronger.

If done correctly, the sowing of rumors can so infuriate and unsettle your rivals that in defending themselves they will make numerous mistakes. This is the perfect weapon if you have no reputation of your own to work from or if you are just starting to build yourself a new one.

After building and establishing a reputation of your own, if you are still under attack, if your rivals or enemies are still barking, it is now time to use a second, gentler tactic, “the fake hypnotism demonstration”: You ridicule your rivals’ reputation. Once you have acquired a solid base of respect, ridiculing your opponents both puts them on the defensive and draws more attention to you, thereby enhancing your own reputation.

Reputation as a power like magic

In the social realm, appearances are the barometer of almost all of our judgements. and never be misled in believing otherwise.

One false slip, one awkward or sudden change in your appearance, can prove disastrous. This is the reason for the supreme importance of making and maintaining a reputation that is of your own creation. Your reputation will protect you in the dangerous game of appearances, distracting the probing eyes of others from knowing what you are really like, and giving you a degree of control over how the world judges you.

Reputation as a power like magic: with one stroke of its wand, it can double your strength. It can also send people scurrying away from you. Whether the exact same deeds appear brilliant or dreadful and depend entirely of the reputation of the doer.

At first, when reinventing yourself, you must work to establish a reputation for one single outstanding quality, whether generosity, honesty or even cunning. This quality will set you apart and get people to talk about you. Then, make your reputation known to as many people as possible, and watch it spreads like wild fire.

A solid reputation increases your presence and exaggerates your strengths without having you to spend much energy. A solid reputation can also create an aura around you that will install respect, even fear. As they say, your reputation inevitably precedes you, and if it inspires respect, a lot of your work is done for you before you arrive on the scene, or utter a single word. Make your reputation simple and base it on one sterling quality. This single quality, efficiency, say, or seductiveness, becomes a kind of calling card that announces your presence and places others under a spell.

Guard your reputation with your life

When you are first establishing it, a good reputation, especially one of honesty, is a treasure to be carefully collected and hoarded. You must strictly protect it, and anticipating all possible attacks from your rivals and enemies becomes your main priority. Once your reputation is solid, just make sure not let yourself get angry or defensive at any slanderous comments of your rivals or enemies; that would only reveal insecurity, not confidence in your reputation. Instead, take the high road, and whatever you do, always make sure to never appear desperate in your self-defense.

On the other hand, while displaying confidence by taking the high road, an attack on another man’s reputation is a potent weapon, particularly when you have less power than he does. Such a more powerful rival or enemy has much more to lose in a reputation battle. Your own thus-far-small reputation gives your rivals and enemies a very small target when they try to return the fire. But this tactic must be practiced with skill; you must not seem to engage in petty vengeance. If you do not break your enemy’s reputation cleverly, you will inadvertently ruin your own. Never go too far in attacks like these, for that will draw more attention to your own vengefulness than to the person or business you are slandering. When your own reputation is firmly established, use subtler tactics, such as satire and ridicule, to weaken your opponent while making you out as a charming rogue.

Since we must live in society and must depend on the opinions of others, there is nothing to be gained by neglecting your reputation. Today, whatever you do or intend to do, a good reputation is critical. Appearances are critical and by not caring how you are perceived, you let others decide this for you. Maintain and guard your reputation with your life: Be the master of your own fate.


Owner of and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog  Follow JMD @ jmdlive











The Golden Rule in a Business Environment


“Treat others as you would want to be treated.

Today, in a business or corporate environment, it is often too easy to adopt a cut-throat strategy and forget or dismiss everything about ethics; to stuff all ethical principles into our business values page, but to leave them out of every one of our day-to-day processes. Far from being useless in the business world, the concept of ethic is directly tied to a company’s or business’s long-term success. The Golden rule is short, succinct and powerful: “Treat others as you would want to be treated.

The Golden Rule is: Everything About Success

Treat your customers right and they will be more likely to come back and more inclined to recommend your products or services. Treat your workers fairly, and they will always provide excellent service. In a world where the question of ethics and moral dilemmas often arises, having a standard that you can refer to in your decision-making process is priceless. Having a solid set of ethics could be just what your company or business needs to stand above the competition.

Building a Reputation

The most valuable possession you have is your reputation. Guard it and protect it at all costs. Losing and then trying to rebuild a reputation is very difficult and sometimes even impossible. Following the Golden Rule in your exchanges with others and your decision-making processes is the most efficient and simple way to safeguard and maintain your personal and business reputation. Treating others decently is just as important in the business world as it is in your personal lives.

A cut-throat business strategy may work at first, but over time it will destroy the very environment it needs for its own success. Build your business in a sustainable way. Treat the members of your team, your customers, your vendors, and competitors fairly. Go above and beyond what whatever is required and expected. In the long run, this will always pay off significantly.

Keeping Everyone Happy

If there is any one secret of success, it lies in the ability to get the other person’s point of view and see things from that person’s angle as well as from your own.

People are far more likely to complain about a negative experience than they are to talk about a good one. Ninety-nine good deeds and one bad, all the people will remember about you or your business will be the bad one. Bad news travel a lot faster and reach more than twice as many people as good news or a praise for a good service or product experience. Treating your employees and customers well is important. It is key keeping them happy, motivated, productive and coming back for more.

A satisfied workforce will be motivated to provide great service to your customers, and improve their loyalty as well. Pure simple appreciation can go a long way. Applying the Golden Rule in the workplace and putting others first is the simplest way to keep everyone [or almost everyone] happy. Most importantly, if you treat your employees the way that we would like to be treated, you will be rewarded with a dedicated, talented and loyal work force that will consistently meet the needs of the marketplace.

Dusting Off the Golden Rule

Today, for any businesses or companies, dusting off the Golden Rule and putting it to work is an everyday must. Doing it in your customer service department would be a good start but applying it throughout every aspect and level of your daily operations will always prove to be a preferable approach. This would and will instantly put you, your business or company on the fast-track for long-term sustainable growth and definitely pave the way to success. Treat others like people, not numbers and put yourself in their place once in a while.

Following the Golden Rule will help you achieve all your goals.


Original article first appeared on

Owner of and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog  Follow JMD @ jmdlive