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Sustainability and Social Issues

by: Joshua Hehe

sustainability

Right now there are about seven billion people on Earth and a large portion of them are malnourished. Furthermore, as the population increases, so too does the global need for food. Unfortunately, in the current production model, corporations tend to feed most of the food in the world to other food for a relatively small number of people to then consume. That is to say, companies grow plants for animals to eat, and then only the most affluent individuals get to dine on them.

Rather than doing this, we could feed far more people if everyone would just become vegetarians instead. The problem is that the operating procedures that are in place perpetuate a carnivorous consumer culture. This is a huge problem. There is so much water being wasted in the current agricultural methods. The logistics involved in the transport of these goods also requires a great deal of oil to be used. In addition to this, the models in place are terribly inefficient and unsustainable uses of land. This system only serves to line the pockets and bellies of the wealthy elite, with little to no regard for anything or anyone else.

To transition the world to a humane vegan diet, we need to invest far more into local vertical farms all across the world. In this way, biotech plant-based foods will provide meat alternatives with far more nutrition. These laboratory grade edibles are revolutionary. Scientists have even found clever ways to make it all delicious too. By oxygenating the roots of vegetables grown hydroponically, it’s possible to make healthy food that actually tastes great.

It’s so inhumane for people to go hungry in this world, and vertical farms are really the only thing that can save people from continued starvation. This is why it is so vital for everyone to become a vegan as soon as possible. The only way that everyone can eat is if we all give up meat. In this way we will end the suffering of countless animals, including starving children.

To eliminate animal consumption altogether humanity must eventually embrace vertical farming. This is an inevitable step that our species must take that I am fully in favor of for so many reasons. For one thing, such a marvel of engineering completely eliminates the need for harmful fertilizers and pesticides. Plus, the specific spectrum lighting used to make all of this happen allows food to be harvested year round. The climate controlled buildings also take up very little space on the ground, making them easy to incorporate into cities of all sizes. This forward thinking concept is definitely the way of the future.


JMD

Bunkumless.com

jmdlive@live.ca

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

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sustainability

Consumers want to feel good about the companies they buy from. What is your company doing to help that happen?

Informed consumers want more than the latest fashions, technologies and entertainment options: They are also concerned about environmental issues, fair trade and social equality. They want to purchase their goods and services from companies responsive to these issues.

This connection between economic and social choices provides entrepreneurs with great marketing opportunities, and there are at least five reasons why adding a focus on sustainability or other social issues will help you expand your customer base.

1. Rational versus emotional

People believe their purchasing decisions are based on rational choices, but most consumers decide what to buy and whom to buy it from, based on their emotions. Hot-button issues such as deforestation or hunger in the developing world can become marketing tools Most consumers seek an emotional connection and want to feel good about how they spend their money. Marketing the actions your company takes to respond to selected hot-button issues provides that feel-good experience for your customers, which can translate into an emotional connection with your business.

2. Cause-based spending

Some consumers are passionate about various causes. These people choose to purchase products from companies that support their causes or oppose the same things they do, such as animal cruelty and genetically modified foods. Cause-based spending can have a significant impact on small businesses. When faced with the option of purchasing two products of equal quality, 90 percent of U.S. shoppers choose to purchase the cause-branded product or buy from a cause-branded company.

3. Hot-button topics

These topics often arise from a trending news story, health issue or social challenge, and you can use these issues to effectively and tactfully promote your products or services. You can capitalize on public policy issues by using marketing tools that promote your commitment in a variety of ways. Sustainable practices, for example, save you money, and you can pass those savings along to customers.

3. Education as entertainment

Marketing to environmental or social causes can also take the form of entertainment. Education as entertainment can be done with a simple but heartfelt video explaining why your company supports a particular cause and specifically how people who shop with you are participating in the process.

5. Social media trends

Whether it’s through Instagram or Twitter, trending topics on social media can help create targeted marketing and sales campaigns. You can integrate these issues with your current social media campaigns, such as reveal-based content and quizzes to increase target audience engagement. Use your platforms to inform, educate and connect with like-minded consumers on the causes or issues you support.

Bottom line

Cause-based marketing is an excellent opportunity to present your environmental, sustainable actions or social passion with your target audience. Your efforts will promote the issues you care about and your business. People who support specific causes are more likely to spend their money at businesses that share their interests. Use social media and other opportunities to educate and entertain people about your cause as well as your products and services.

JMD

Owner of Bunkumless.com and King Global Earth and Environmental Sciences Corporation, JMD, a former attorney, is a Columnist for The Futurist Daily News and editor of the Social and Political Blog JMDlive.com  Follow JMD @ jmdlive

For the full text of this article: https://www.entrepreneur.com/article/287301

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