Do Not Jeopardize Your Reputation

Reputations are no longer built on a “Do What I Say, Not as I Do” mentality.

You take your careers very seriously. You pour a great deal of energy into cultivating your relationships and growing a network of professionals you either work with or hope to work with. You spend countless hours combing through your online resumes and profiles. You want to be taken seriously, to be considered credible and influential. You fine-tune your communication skills and polish your presence both, online and in person. But, what happens when you are off the clock?

How do you behave when you are out of the office?

Your reputation is built on you, both in and out of the office, both in person and online. Credibility is built on consistency and you can only be consistent in your behavior and actions when you are mindful every day and in every circumstance. There is always someone seeing you or watching you.

“Just because you sit behind a screen does not mean you are not seen”

Facebook, Instagram, Twitter and company, all these online social media platforms create a way for you to communicate with those you want to be connected to. Your reach does not stop there. These mediums also communicate to the entire world who you are. Just because you sit behind a screen does not mean you are not seen. Today, more than ever, always be mindful of what you post online. Political commentary, strong opinions, excessive personal information and activities may cast our reputation in a negative light. Your posts and comments can be easily misconstrued.

If there is any doubt in your mind when writing a post, do not post it. If your posts are anything other than informative, educational or inspiring, if they fail to convey a message kindly, refrain from posting them and sharing them altogether.

“A good reputation, trust and credibility are built on consistency”

We all deserve to let our hair down when we step out of the office. However, always keep in mind that there is always someone seeing or watching you. You must always protect your personal and professional reputation. Behavior that causes others to question your persona authenticity can jeopardize your reputation.

A good reputation, trust and credibility are built on consistency. It is only when your behavior is consistent in and out of the office, that people will really trust you and believe that what they see is the real you. Always be mindful and know that everyone is everywhere.

“It is a small world; people talk, and others listen”

Your reputation is the result of the collective experiences and interactions you maintain with people outside of the office. How you communicate in and out of the office is what shapes your reputation, not the moments you are in the spotlight. If you fail to communicate with consistency, those you influence will fail to do so, too.

Today, even if they do not know them, when there is a decision to be made, most of the people will act upon the recommendation of others. People talk, and others listen. Whether during a high-stakes meeting or during a casual conversation, always be clear and concise. Focus on your body language and be an active, intentional listener. When you make others a priority, they will do the same for you and those who matter most to your success.

“In today’s world, there is no more such thing as privacy”

Our modern-day world does not allow us to compartmentalize our lives anymore. In this world of constant observation, our words and daily actions, all these things that build a reputation are broadcast for the world to see. Individual and professional reputations are no different than major corporations’ reputation.

Consider some highly regarded names, names like Buffet and Gates. They are consistent in their messaging and delivery. They walk their talk throughout all aspects of their brand. Their reputations are well managed.

The fact is, that you cannot manage your reputation through a one-time branding campaign. You must develop it through consistent behaviors that create trust in those who know and observe you. You cannot just say something is important; your actions must reflect it.

Reputations are no longer built on a “Do What I Say, Not as I Do” mentality.

Consistency is key to credibility.

Michel Ouellette JMD, ll.l., ll.m.
Systemic Strategic Planning / Crisis & Reputation Management

JMD SYSTEMICS, a division of King Global Earth and Environmental Sciences Corporation

Systemic Strategic Planning / Crisis & Reputation Management

Skype: jmdlive

Web: lefuturistedailynews.com | jmdsystemics.com | bunkumless.com

Michel Ouellette /  J. Michael Dennis, is a Former Attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

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Political Vetting: How well do you really know your candidate?

From now on, woe betide the party that having attested to the character and probity of its candidates, politicians and staff, is revealed to have been conned or simply been sloppy in its vetting. The political pain will be far worse than the earlier discomfort of often humiliatingly intense investigation of candidates.

In days gone by, political candidate vetting was never a very rigorous process. If you had a union leader, heart surgeon or hockey star as a good prospect, you really did not want to know anything else about the past of this political candidate. Unless you were very unlucky, past events or incidents of his or her life such as criminal conviction of any kind, spousal abuse, adultery or child molestation were unlikely to ever emerge.

Back then, the final test in candidate vetting, was the senior recruiter looking the prospect meaningfully in the eye, and saying with great solemnity, “Now, is there anything you have not disclosed that there is even a distant prospect, if it were revealed, that would bring shame or harm to the party or yourself?”

Today, that test is no longer sufficient.

Serious archival research, social media tracking, and even private investigators are now the norm and political parties are no exception to the rule. Political parties must now meet the new standard. The price of failure to do so is too high to pay.

Invasive inquiry, aggressive reference checking, difficult final interviews and even un dated resignation letters are the new standard, the new norm.

Michel Ouellette JMD, ll.l., ll.m.
Systemic Strategic Planning / Crisis & Reputation Management

JMD SYSTEMICS, a division of King Global Earth and Environmental Sciences Corporation

Systemic Strategic Planning / Crisis & Reputation Management

Skype: jmdlive

Web: lefuturistedailynews.com | jmdsystemics.com | bunkumless.com

Michel Ouellette /  J. Michael Dennis, is a Former Attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

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Is a 6 figures income and beyond a realistic goal for a startup?

It is not only realistic, it shall be your only goal and motivation

One thing that many new entrepreneurs seem to have in common is that they tend to get caught up in all of the little daily details and lose track of the big picture.

The most important thing that you have to concentrate on when starting a new business is to get a customer.

Without a customer, you don’t need a business card, you don’t need an office space, you don’t need a LLC and so on. You don’t need anything especially spending the money that you don’t have.

Before anything else, get a customer

What is the market that you are targeting? Do people need the product or service that you are offering? How is your product or service better than the competition? Why shall people deal with you? How do you differentiate yourself from anybody else? 

When starting a business, this is what you have to concentrate on, the big picture: Is this going to make any money?

It’s easy to get wrapped up in the details

You want to survive? You want your business to be successful? Here is what you have to do:

  1. Define and refine your business, your product or service;
  2. Make sure to be “The Best in The World at What You Do”;
  3. Make sure to “Stand Out from The Crowd”;
  4. Define and refine your business model;
  5. Start hustling and grinding and,
  6. Delegate whatever task is not essential to your Customer Acquisition Process to anyone is better than you at it, even to a Virtual Corporate Services Firm.

You don’t know exactly what you want to or have to do! Let me help you.

A few years ago, I decided I wanted to teach people what I know about entrepreneurship, startups, communications, branding and marketing. I decided to create some sort of bunkumless program about how to start a successful business.

So, I just threw together a name and structure and decided to go online. While I didn’t really know what the answer would be or what to expect, to my surprise, people started to follow me and emailing me asking for advice on how to start their business.

Suddenly, just a few weeks after publishing my website landing page, I realized that most of their concerns were about daily and routine details, ignoring the big picture: “Growing and Scaling” their Business Idea or Project to a six figures income and beyond.

This is when I decided to relaunch, to offer one of a kind service: An Online Consulting an Assistance Business Service to help young entrepreneurs, small and medium size businesses to scale and grow their business and most importantly, their income.

To my surprise 24 hours after the relaunch, I was in business. I had landed my first customer and was making just shy of $3,000 a month.

The Secret?

There is no secret; the only thing I had to do was:

  1. To pay attention and listen to my newly acquired customer and let him tell me exactly what were his concerns, issues and problems were;
  2. To pay attention and listen to what he was really looking for and expecting from me;
  3. After carefully listening and paying attention, to offer all possible solutions and that he would agree upon;
  4. After an “Understanding an Agreement” has been reached, to exactly and timely deliver as per budget.
  5. Finally, as an added bonus, added value, to provide him with all the tools that he needed to grow and scale his business.

The situation being resolved my customer was happy to promptly pay my bill and immediately retain my services on a monthly basis.

Let it be a lesson

Your first accountability and priority as an entrepreneur is to find a way to make your customers happy, to provide them with exactly what they need. with a bunkumless solution to solve any issue or problem that they may be facing or will be facing.

This is how you make money; this is where the money is.

If you have a product or offer a service that is making money for your customer, you can charge for it

The more money your customer makes using your product or service, the more you can charge for it.

Stop struggling with the daily administrative details of running a business. This is not helping any of your customers and they don’t give a shit about the color of your carpets.

What your customers care about is: “Making Money”.

Spend your time looking at ways to help your customers making money and making even more money.

Spend your time telling and showing your customers how your product or service answers their needs and wants and how it can always help them making more money.

Scaling up your business

Your business is doing well but not good enough! Your business is losing traction! Your business is not picking up! You don’t know what to do anymore!

NOW is the time to do something about it and I can help you.

Book an online 30 minutes FREE Consultation with me and let’s discuss your situation and expectations. But this is not the point.

The point is: How do you do it?

  1. Who is your targeted audience?
  2. What is your targeted audience looking for?
  3. How can you help?
  4. Is your product or service the best possible answer?
  5. If yes: Do you charge enough?

Charging and pricing, this is where a lot of entrepreneurs get scared.

Many, especially new entrepreneurs, think that there’s no way people will pay them more money to the money that they may be asking for. Let me tell you:

“You don’t charge enough, you look like a loser.”

I am not telling you to overcharge!

What I am telling you is that when you charge more money, you get better clients. They know they get more value, and you also get more value while getting more money and giving more in return.

When people pay more, they pay more attention. When people pay big, they really pay attention to what you have to say, your product or services. If you want to really scale your business, even a new business, don’t get caught in the process of not charging enough. On the long run, this would prove to be suicidal.

Do things as you go

Do things as you go. Listen to your customers, adapt to the situations and make changes when needed.

Don’t set yourself up for failure.

Don’t be afraid to charge for what you’re worth.

  1. See what people need and want;
  2. Offer it;
  3. Sell it, 
  4. Tweak it, 
  5. And, above everything else: Stop doubting yourself!
  6. Scale it; don’t be afraid to charge more. 

You have the best possible product on the market, you are The Best in The World at What You Do! It is your duty to “Stand Out from The Crowd” and serve the people that need your help.

It’s also your duty, your most important duty to respect yourself and to charge what you’re worth.

Michel Ouellette JMD, ll.l., ll.m.
Systemic Strategic Planning / Crisis & Reputation Management

JMD SYSTEMICS, a division of King Global Earth and Environmental Sciences Corporation

Systemic Strategic Planning / Crisis & Reputation Management

Skype: jmdlive

Web: lefuturistedailynews.com | jmdsystemics.com | bunkumless.com

Michel Ouellette /  J. Michael Dennis, is a Former Attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

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Maximizing Your Results

It’s impossible to determine whether lowering costs or increasing revenue is more important across the board for all companies.

There are too many factors that can influence the answer for a given company, in a given market or in a given economy. A specific marketing focus may be the key to financial stability and steadily increasing profits.

It’s important to understand the basic metrics of profitability, such as the difference between profit and profit margin. Reducing costs or increasing revenue can add to a company’s bottom line – the net profit figure – but it may not improve the company’s net profit margin, the percentage of each dollar of revenue the company retains after subtracting all costs of doing business.

Consider a hypothetical company that increases annual revenue from $1 million to $2.2 million by increasing its sales staff from five to 15 people with an average salary of $100,000 each. The additional $1.2 million in revenue only results in $200,000 additional net profit and actually reduces profit margin by almost 20%. The company has to address the question of whether the lower profit margin is acceptable in return for the absolute dollar increase in profits, as the lower margin may not offer a sufficient financial cushion to insure the company’s continued viability. The company may have additional dollars in the bank, but it may be in a less healthy or less secure financial condition.

Reducing costs increases profitability, but only if sales price and number of sales remain constant. If cost reductions result in a lowering of the quality of the company products, then the company may be forced to reduce price to maintain the same level of sales. This can wipe out any potential gains and result in a net loss. A more negative impact may result over time from a gradual loss of market share as the reduction in quality makes it impossible to maintain sales figures. However, if a company can efficiently cut costs without affecting quality, sales price or sales figures, then that provides a path to higher profitability.

Another factor to consider is whether increasing revenues or significantly reducing costs is a viable option. A company may already be operating near maximum efficiency in terms of reducing costs, having negotiated the best possible prices for materials, personnel and facilities. In regard to increasing revenue, a company may be in a market that is so competitive, or an economy that is so depressed, that increasing sales numbers or raising prices are not realistic goals.

One strategy for increasing profitability through increased revenue is commanding higher prices through successful branding. Examples of such success are classic firms such as Coca-Cola or Sony, or high-end retailers such as Abercrombie & Fitch or Victoria’s Secret. These companies have established identities that enable them to command significantly higher prices than competitors while simultaneously increasing market share and maintaining that premium market status even in economic downturns. Focusing on quality and branding as the means to increasing revenues and solidifying a customer base may be a company’s surest path to long-term prosperity.

Michel Ouellette JMD, ll.l., ll.m.
Systemic Strategic Planning / Crisis & Reputation Management

JMD SYSTEMICS, a division of King Global Earth and Environmental Sciences Corporation

Systemic Strategic Planning / Crisis & Reputation Management

Skype: jmdlive

Web: lefuturistedailynews.com | jmdsystemics.com | bunkumless.com

Michel Ouellette /  J. Michael Dennis, is a Former Attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

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Kayleigh McEnany, “Trump’s Chief Apologist and Lie Teller”

Kayleigh McEnany, White House Press Secretary

Kayleigh McEnany, the “Trump’s chief apologist and lie teller” raised so called “legitimate” questions with conspiracy tweet about elderly protester.

White House press secretary Kayleigh McEnany said Wednesday that President Donald Trump was simply “raising questions” when he floated a baseless conspiracy theory that a 75-year-old man injured in an altercation with Buffalo police may have been an “Antifa provocateur.”

Kayleigh, do you really believe what you are saying or are you that naïve and dumb?

Michel Ouellette JMD, ll.l., ll.m.
Systemic Strategic Planning / Crisis & Reputation Management

JMD SYSTEMICS, a division of King Global Earth and Environmental Sciences Corporation

Systemic Strategic Planning / Crisis & Reputation Management

Skype: jmdlive

Web: lefuturistedailynews.com | jmdsystemics.com | bunkumless.com

Michel Ouellette /  J. Michael Dennis, is a Former Attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

Follow JMDlive on:
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The Secret of Business Growth

Expand where it makes sense. Diversify, but do not dilute.

There are many different strategies that a company will pursue in order to achieve its business growth goals. These strategies might be: to expand on or add a new array of strengths, to explore unique territories, to strengthen competitive advantages, to explore untapped potential or brand licensing only to name a few.

Appropriate planning is necessary in order to make the correct move and without it, there can be major risks associated. These risks can include failing to realize the full potential of the core business, diversifying too far and too quickly and not redefining your core competencies once the growth has started. In addition to not planning a strategy appropriately are all these threats that are associated with not developing an approach for long-term growth.

Immediate growth can be very satisfying, but growth itself will peter out over time unless there is an effective and competitive long-term growth plan in place. The search for growth should not be at the expense of focus or relevance because a lack of either is potentially disastrous. It is imperative to have a deep-rooted understanding of which type of growth is best suited for your individual company.

The vast majority of growth, especially in time of pandemics, comes from competing in the right markets and from making acquisitions that provide scale and increase market presence that will last over time. With a true understanding of the business comes the ability to step out of your comfort zone and seek new yet appropriate growth opportunities.

You are thinking about growing your business! Here are four key points to consider: Understand yourself as a company and thrive off of what you are good at; have a plan to grow for now and for the future; expand where it makes sense, diversify, but do not dilute and strive to be a part of something bigger.

Michel Ouellette JMD, ll.l., ll.m.
Systemic Strategic Planning / Crisis & Reputation Management

JMD SYSTEMICS, a division of King Global Earth and Environmental Sciences Corporation

Systemic Strategic Planning / Crisis & Reputation Management

Skype: jmdlive

Web: lefuturistedailynews.com | jmdsystemics.com | bunkumless.com

Michel Ouellette /  J. Michael Dennis, is a Former Attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

Follow JMDlive on:
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You Want to Protect Yourself from The Covid-19 Infection! Wearing A Face Mask Is Not the Answer.

Here is why wearing a face mask to prevent infection is not the answer.

You are the only person responsible for whatever happens in your life.

When someone punch me on the nose, I don’t say “Oh my God, someone hit me!” Instead, I say “How the hell did I put myself in that situation!”

You are the only person responsible for whatever happens in your life. Face masks are only preventing you to infect people. They are not preventing you to being infected. As a matter of fact, masks might actually increase your chances of being infected.

Wearing a mask is only providing you a false sense of security, leading you to forget to wash your hands often, stop touching your face and stop keeping a safe distance from others, the much more effective prevention method.

Believing that you are protected, you will forget everything about social distancing which is really the only way to protect yourself from a possible infection. Staying at a safe distance of people and making sure that people are staying at a safe distance from you is the only way to make sure that you will not be infected.

Wearing a mask will not protect you. It may, if you are wearing it correctly and if it is the kind of mask that is efficient, only protect people that are foolish enough not to stay at a safe distance from you.

People are mainly buying face masks due to a lack of accurate knowledge about the transmission of the coronavirus. The hysteria is also clearly pushing demand as the public is met with an onslaught of pictures in the media of people wearing masks.

You want to protect yourself, don’t wear a mask, stay away from people, stay at a safe distance from people and make sure people are staying away from you.

Michel Ouellette JMD, ll.l., ll.m.
Systemic Strategic Planning / Crisis & Reputation Management

JMD SYSTEMICS, a division of King Global Earth and Environmental Sciences Corporation

Systemic Strategic Planning / Crisis & Reputation Management

Skype: jmdlive

Web: lefuturistedailynews.com | jmdsystemics.com | bunkumless.com

Michel Ouellette /  J. Michael Dennis, is a Former Attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

Follow JMDlive on:
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Have Your Life Together

“People always know when they meet someone who does.”

Having your Life Together is everything about building and protecting your reputation.

Having Your Life Together is: always seem to be level-headed about all the nonsense that most people conflate into huge crises, being functional and competent, making your bed and sleeping in it, doing what you have to do and, most importantly, always seem to be level-headed about all the nonsense that most people conflate into huge crises.

People that have their Life Together make their bed, sleep in it, do what they have to do and always seem to be level-headed about all the nonsense that most people conflate into huge crises. No matter what your personal goals are, you just want to have your Life, to have you Shit Together.

Here is how to do it:

  1. Have a “Signature” Style

Decide what you love and wear it often. Either have a signature scent, accessory, or color scheme that sets you apart. Make sure your style matches your personality and be consistent. People respond well to consistency.

  1. Never Exhibit Weaknesses

Stop talking about it being a hot mess every chance you can. There is a huge, difference between being authentic and capitalizing on your struggles to earn by complaining every hour of the day. Just keep it real without overemphasizing what you are not that great at.

  1. Stop Oversharing

Not every single person online and in your personal life needs to know every single detail about your life. They do not even want to know. If you feel truly moved to share your struggle in some part of your life hoping it will be therapeutic and help another person going through it do it. But if you are just constantly telling people way more information than is appropriate to share, it is time to stop.

  1. Keep Things and Everything Clean

People who have their Life Together have one really simple thing in common: they are always clean. They clean themselves, their spaces, and their belongings. They take care of themselves, their spaces, and their belongings. Keeping your life a little more tidy and organized will go a really long way.

  1. Always Assume What You Say in Private Is Actually Public

Do not say anything in private you would not like to see repeated in public.

We are all dealing with the “One Person Phenomenon”. Every single time you share a secret or important information with someone, this is a certitude, that someone will tell his or her one person. Ultimately, at the end of the day, what you tell one person is what you tell everyone. Do not say anything in private you would not like to see repeated in public.

  1. Minimize Drama

Do not be someone who creates drama and issues. Be someone who solves problems and innovates with new ideas. Instead of creating more chaos around a disagreement or issue, create solutions.

  1. Talk About Things, Not Other People

Other people and their lives are not topics of conversation. This is a lazy way to forge connection with others. Being a gossiper does not good look. It makes you seem vindictive and judgmental.

  1. Be Clear About Who You Are and What You Do

For people to respect you, they first have to understand you.

For people to respect you, they first have to understand you. That begins with your language and approach to explaining yourself, both online and in person. Have a single sentence explanation that adequately sums up what you do professionally and then another that sums up what you are interested in personally.

  1. Do not Act Like an Authority When You are Not

Everybody is convince to own “The Truth”. All people want is to be confirmed in their opinion.

We do one another a disservice by insisting on answering immediately and impulsively in conversations and arguments. Instead, think about what you want to say and, if you have nothing to say, calmly express that you have not done enough research or do not have enough expertise to speak on it with authority, but you would like to share your opinion or viewpoint. The point is to be willing to share opinions with others, not to convince others about what is absolute fact. Everybody is convince to own The Truth. You are losing your time trying to convince them otherwise. All people want is to be confirmed in their opinion.

  1. Keep Your Composure

Be that one person in the room who can always speak clearly and calmly.

Anger is only adding gasoline is to fire when there is friction between people. It raises people’s defenses and pushes a resolution farther away. Be that one person in the room who can always speak clearly and calmly.

  1. Stop Complaining

Complaining is not venting. Venting is what you do when you need to get something off your chest. If you have to vent every single time you see someone, there is something wrong. You are just in the habit of complaining, and you need to get out of it.

  1. Have Principles

Principles are the rules and guidelines you use to govern and manage your life. If you value relationships, prioritize them by principle. If you want to improve your self-care, do it by principle. If you succumb to your impulses all the time, you will end up a shell of the person you are meant to be.

  1. Receive Help When You Need Help

Behaving as though you can do absolutely everything yourself limits you.

Behaving as though you can do absolutely everything yourself limits you. When you need help, you need help. Ask for it, receive it, and understand that it does not make you less dignified.

  1. But Remember You are Responsible for You

You are ultimately responsible for whatever experience of life you are now living.

You are ultimately responsible for whatever experience of life you want to have. You are responsible for your electric bill, for how well you keep up with current events, for how you interact with others, for how well you do at work, and for how much you sleep. You have to take an active role in your life, not a passive one. Do not think and act like life is just happening to you and you have to accept it. Start taking creative control.

  1. Compliment Others

Your relationships with others are reflections of your greatest relationship: the one you have with yourself.

Your willingness to uplift others is a sign of real confidence. People who are not happy with themselves cannot be happy with others. And there is even more benefit to you because the more you are willing to affirm and love others, the more you are going to see yourself with more love and appreciation. Remember, your relationships with others are reflections of your greatest relationship, the one you have with yourself.

  1. Organize Your Paperwork, Clean Your Linens, and Know How to Cook At Least One Meal

Absolutely no one is beyond this.

  1. Be Aware of Your Finances

If you do not want to be the person who questions whether their card will be declined somewhere, make sure you are checking on your accounts before you actually go out and spend money.

  1. Know Your Limits

If you wait until you have passed your limits, you are going to burn out.

Feed yourself when you are hungry; rest when you are tired; know how to gracefully bow out of a social situation, relationship, house party or job when you need to. If you wait until you have passed your limits, you are going to burn out and burn bridges at the same time.

  1. Stop Thinking Everyone’s Thinking About You, They’re Not!

The first step to being self-aware is recognizing that other people’s thoughts do not revolve around you.

In the age of social media, it is easy to become victim to “The Spotlight Complex”, the idea that everyone is thinking about you and evaluating your life decisions. They are not.The reality is that everyone is thinking about themselves all the time, in the same way that you are thinking about yourself all the time. The first step to being self-aware is recognizing that other people’s thoughts do not revolve around you.

  1. Keep It Simple

Getting Your Shit Together is a matter of faking it until you make it.

People who are able to simplify their lives come across as sophisticated. People who complicate their lives do not. People who have their Life together are able to live simply, to enjoy simple things, to show up as they are, and to sort through issues with clarity.

Most importantly, remember that the point of getting your Shit Together is to make your life easier and more enjoyable, not to impress anyone else. But like most anything else, getting your Life together is a matter of faking it until you make it, and this is the best place to start.

Michel Ouellette JMD, ll.l., ll.m.
Systemic Strategic Planning, Crisis & Reputation Management

JMD SYSTEMICS, a division of King Global Earth and Environmental Sciences Corporation

Systemic Strategic Planning / Crisis & Reputation Management

Skype: jmdlive

Web: lefuturistedailynews.com | jmdsystemics.com | bunkumless.com

Michel Ouellette /  Joseph Michael Dennis, is a Former Attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

Follow JMDlive on:
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Growing Your Business During A Pandemic

HOW TO SURVIVE THE CORONA-VIRUS CRISIS
AND ITS AFTERMATH

By: Michel Ouellette JMD

Tech firms see the opportunity they have been waiting for as shoppers and business recoil from paper money. Who’s hurt when legal tender goes away?

If you are nor online, you are not making any money. You are missing out!

CHAPTER ONE

Is the Coronavirus Killing Off Cash?

From the beginning of the Coronavirus outbreak, stores and businesses were shuttering all over the World and many of those that were still open were balking at cash. Shoppers were switching orders to Amazon and Walmart.com. Many stores and businesses that have stayed open would not take cash requiring customers to pay either by debit or credit cards or paying first online. What once seemed like the oldest, most reliable way of paying suddenly seems a thing of the past.

The Coronavirus crisis drove businesses and people to prefer credit and debit payments to cash; a shift that is here to last. Digital payments are quick, clean and easy and that shift is now representing a huge opportunity for all retail and services businesses around the world. People did learn from their Coronavirus experience and, for many, this means no longer walking in a store or and office.

For years, I have been pushing toward a more virtual, less cash-based business and payments system, and pressing businesses and business owners to go online to free them from the uncertainty of being paid for their products or services and increase their sales and cashflow tenfold. The Coronavirus crisis is now providing me with one more argument to justify that business model: Due to the coronavirus crisis, people that resisted to shop on line are now realizing how easy, economical and efficient it could be.

The only people I know that would not benefit from such a transition are the older and poorer people that tend to be more reliant on paper money either for lack of tech savvy, out of habit or because they do not participate in the formal banking system, the poorer and vulnerable people that do not have access to banks or credit cards.

You want to help these people!

For the duration of the pandemic, give them your products and provide them with your services free of charge. Donate to them directly, personally, the same way you donate to your preferred church or charity. This is good business. These people will be very grateful and let other people know about what you have done for them. Just do not forget to deduct these “promotional expenses” from your taxable income.

Some other people will still resist going online or using their credit card because they think that how they spend their money is nobody’s business, especially the taxation officer. Just take their money and put it in your left pocket. This is still good business. Just do not provide them with a receipt.

Money habits can be hard to break

The Covid-19 pandemic, has forced every one of us to change our spending habits almost overnight. It took years for ATMs to replace visits to human bank tellers. Now this is common ground. After resisting the move for years, many businesses started accepting credit cards and online payments either through their website or bank transfer. This shift in behavior is here to stay and for most businesses, it is now the right time to integrate in their business model infrastructure to support mobile banking and digital payments.

For others, the Coronavirus crisis is the rightful and legitimate occasion to turn their operations and business into fully cashless environments, that kind of economy, that long-held dream that I have been promoting for years. It is much, much faster to send money via the internet than to mail a check. It is much, much faster to get paid via the internet than waiting for the check in the mail.

CHAPTER TWO

Where is the money going?

Starting with day one of the Coronavirus crisis, items that were once necessities become luxuries, increasingly strapped people around the world were re-evaluating what they were spending their money on and how they were spending it.

For many, as the coronavirus pandemic ravaged the world, new items and goods delivered in boxes seemed a safer bet than walking into stores. Suddenly, like many others, people became hyperaware of their expenses and were now taking a painful daily look at their financial priorities: Was that $5 monthly web magazine subscription really necessary? How much does watering the garden cost? When, in order to survive, where they going to need to tap into their savings?

“We are OK for now,” they were all saying. “But soon, the bottom may fall out from under us.”

As millions of people lose jobs, take pay cuts, close businesses and absorb family members into their homes, they were being forced to rethink where their money was going. Even before the scramble for new jobs can begin, people were cajoling creditors, looking for gig work or simply cutting back to get through the first few disorienting weeks of the Coronavirus outbreak.

For some, the question was simple as whether to by a jigsaw puzzle to keep from going corona crazy, and how much to tip the person that would deliver it. But for many others, the stakes were far higher: a good credit score sacrificed to pay off certain bills before others, or dinners rationing so that cash for groceries can be repurposed for an emergency fund.

To save money, heaters have been turned down, clothing sales ignored and auto insurance policies canceled. Vacations Plans turned into at-home entertainment and long sessions with Netflix, Disney Plus and Zoom. Rents were going unpaid as people spend weeks waiting for government aid to arrive.

An economic shock like this would certainly and definitely have a long-term impact on people who have traditionally felt like they were being cautious, that they were not squandering with their money, but did not have to worry about paying for rent or affording food. They might have more debt, which will make it harder to spend in the future, or they might just feel insecure.

Even when the economy was strong, many were in a precarious financial position, ill prepared to weather even minor disruptions and often weighed down by debt. Today, many of these people are experiencing a complete loss of income and on the verge of even loosing either their business or home. Those people are now relying on either good will from strangers or programs from corporations and the government to stay afloat.

For some people, many of whom have never seriously budgeted, are now mapping out strict spending schedules for the next few months. They get really creative. They eat little half meals, and they experiment with their seasonings and condiments to try to forget that they are eating the same thing over and over. They try to reschedule when monthly bills are due so she can space out the payments.

More than half of lower-income adults in North America say they will struggle to pay bills this month, compared to a quarter of their middle-income counterparts and 11 percent of those in the upper-income tier. Over all, more than half of those who expect a government stimulus infusion will use most of the money to cover essential expenses. One in five will save the funds to cover expenses further down the road.

To create a financial buffer, many people are hunting for freelance or part-time work or are working overtime in an attempt to drum up new business. For the last few weeks, for most people that I met online, they are all completely overwhelmed by their shortfall of income. For most of them, and they are not alone, while focussing on being able to afford groceries and maybe the house and car payments, they are all being stretched thin emotionally. They are totally exhausted at the end of the day.”

CHAPTER THREE

Going Online

“If you are not online, you are not making any money”

Following my predictions and recommendations, small business and shop owners are now launching “Online Stores” to either stay open or survive after the Covid-19 pandemic.

If you are like many other entrepreneurs, for years, you wanted to venture into online sales for your business, but could never find the time. Now, with the pandemic shutting down most retail stores and nonessential businesses, it is only common sense to invest your time and money in doing so. The process is not really easy and may be costly and time consuming but the bottom-line results are certainly worth it. If you are not online, you are not only making any money but you are also losing money.

For many business owners that decided to go that route, the last several weeks have been chaotic and frantic, but the hard work is beginning to pay off. The response from customers has been amazing. Many businesses are now rushing to offer online sales or expand their available product line to keep their businesses afloat and meet customer demand. And this is only common sense.

Getting creative

Around the world, online store creations jumped by seventy-five per cent when comparing the second week of April to the first week in March. Some entrepreneurs have been very creative to offer the same product or service online as they did in-store. Despite the investment and long hours involved, their sales are going up their costs are going down and they are doing even better than before the pandemic.

For most of them, it is just non-stop work providing services, fulfilling and delivering orders. It is even busy, seven days a week.

The challenge

One more time: “If you are not online, you are losing money”

Creating an online store is often challenging for small businesses. Because of the many steps it can take, it can be a tedious process. It is definitely work, but it is important work right now. Really, if you are not online, you are not making any money and even losing money.

If you are not going online now, you are not only losing money, you are jeopardizing your future.

Look at the Covid-19 is a business opportunity

Even with the country in lock-down, a number of entrepreneurs are plunging ahead with new ventures. From pet services to food delivery and even advertising, many companies are forging ahead with launch plans. Some are even focusing their startup on issues related directly to the virus. For most of them, they find that the new, challenging environment actually presents an advantage for their startup.

When offering online services, your customers no longer have to walk in your store or offices to see your products, negotiate your services and process the credit card payment. All this interaction is now happening online.

Right now, people are really out of options, and do not know how to move forward with some sort and any kind of gathering. People are going online for everything and this trend is here to grow even further and stay.

For many services businesses going online, they offer a free phone consultation to start, and then propose other services susceptible to satisfy their customers’ needs. From the beginning, the introduction offers to the end, cashing the money of the customer, everything is done online.

If you are a retailer or distributor, going online is even easier.

There are a lot of opportunities to navigate.

CHAPTER FOUR

Today and Tomorrow

Again: “If you are not online, you are not making any money”

Yes, the coronavirus curves are plateauing

There are fewer hospital admissions and the daily death toll is still grim, but no longer rising. While this is encouraging news, it masks some significant concerns. The gains to date were achieved only by shutting down the countries, a situation that cannot continue indefinitely.

No one knows exactly what percentage of the people around the world have been infected. So far, estimates have ranged from three percent to tern percent. Until a vaccine or another protective measure emerges, there is no scenario, agreed upon, in which it will be safe for people to suddenly come out of hiding.

One thing is for sure:

If, in the near future, people are to pour back out in force, all will appear quiet for perhaps a few weeks and then, without any warning, all over the world, the emergency rooms will get busy again. The tighter the restrictions, the fewer the deaths and the longer the periods between lock-downs.

China did not allow Wuhan, Nanjing and other cities to reopen until intensive surveillance found zero new cases for fourteen straights days, the virus’s incubation period. At home, people can still take domestic flights, drive where they want, and roam streets and parks. Despite strict or mandatory restrictions, everyone seems to know someone discreetly arranging play dates for children, holding backyard barbecues or meeting people. Even with rigorous measures, Asian countries have had trouble keeping the virus under control. How can we be so arrogant?

If there is a lesson to be learned from China, it is that reopening nonessential businesses, lifting all distancing restrictions, requires a steady declining of cases for at least fourteen days, the tracing of ninety percent of all people that came in contact with a person affected by the Covid-19 virus, an end to all healthcare worker infections and at least the immediate instauration of recuperation places and facilities for mild cases. This is a strict minimum and for most of the location where the Covid-19 safety and prevention precautions have been relaxed, none of these pee-emptive steps have been followed. Get ready for second wave of the Coronavirus infection.

“If there is something that people need to realize, it is that is not safe to play poker with the Coronavirus; that the faucet needs to be reopen gradually”

Previously unthinkable societal changes have taken place already. Schools and business have closed, and millions of have applied for unemployment. Taxes and mortgage payments are delayed, and foreclosures forbidden. Stimulus checks, intended to offset the crisis, were issued. Food banks opened doors across the world, and huge lines have formed. Except for the upper class of the society, the world has become a welfare world.

A public health crisis of this magnitude requires international cooperation on a scale not seen in decades. Once the pandemic has passed, the economic recovery may or may not be swift depending on the way we are dealing with the pandemic today. The psychological fallout is harder to gauge. The isolation and poverty caused by a long shutdown may drive up rates of domestic abuse, depression and suicide.

In such a scenario, immunity to the virus will become both, a societal advantage and disadvantage. Imagine a population divided into two classes: those who have recovered from infection and presumably have some immunity to it; and those who are still vulnerable. It will be a frightening schism: Those with antibodies will be able to travel and work, and the rest that will be discriminated against.

As people stuck in lock-down will see their immune neighbors resuming their lives and even taking the jobs they lost, it is not hard to imagine the enormous temptation to join them through self-infection. Younger citizens in particular will calculate that risking a serious illness may still be better than impoverishment and isolation.

Even though limited human trials of three have already begun, any effort to make a vaccine will take at least a year to eighteen months. This is being very optimistic. Treatments are likely to arrive first. Meantime, for the next two years, I strongly suggest that you exert extreme caution. Avoid people that you know that may have been exposed to the virus. Avoid shaking hands and touching your face. Wash your hands. Keep safe distancing from everyone you meet and finally start doing business online.

Above everything else: Stay Safe!

Michel Ouellette JMD, ll.l., ll.m.
Business Growth Strategist

JMD SYSTEMICS, a division of King Global Earth and Environmental Sciences Corporation

Systemic Strategic Planning / Crisis & Reputation Management

Skype: jmdlive

Web: lefuturistedailynews.com | jmdsystemics.com | bunkumless.com

Michel Ouellette /  Joseph Michael Dennis, is a Former Attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

Follow JMDlive on:
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Growing Your Business in Difficult Times

“There are 2 questions entrepreneurs must ask themselves at least every 90 days to ensure business growth in difficult times”

There is light at the end of the tunnel

Let’s face it. Scaling your business is hard. It takes considerable effort. In the beginning, it means wearing different hats. It means dealing with sales and marketing. It means understanding taxes and corporate compliance. It involves having to interact with customers on a daily basis. And so much more. At the end of the day, it takes a toll on you and this is even more obvious in difficult times or situations.

If you are struggling to grow your business or only trying to ensure its survival there is light at the end of the tunnel. If you only buckle down, clear your mind, and just take the time to look at things in perspective, you can easily identify ways you can either grow or save your business and make more money quickly even in difficult times. There are loads of ways to grow a business quickly and efficiently no matter the hard times ahead.

Two questions to ask yourself

In these difficult times, to either ensure the business growth of your business or its mere survival, there are two questions you must be asking yourself: “What have I done in the last 90 days that is bringing in results?” “What have I done in the last 90 days that is not bringing in results?”

Be honest in your assessment so that you really gauge where things are going and where they need to go. Look back over everything you did over the last 90 days: branding, marketing, advertising, promotions and everything else you may have done and, determine whether these things helped your bottom line, did nothing for it or even hindered it. Not doing so could be holding you back from growing your company. Based on your honest answers, instead of sticking to your routine of just working harder, start doing more of what is working and stop doing what is not working.

As a business owner there is no doubt that you did get into routines and a lot of those routines, rather than actually doing something to make things better or further your business success, are just helping and contributing to maintain the status quo.

Rather than just doing the same thing over and over, no matter where you are with your business, you can always benefit from getting in the routine of asking yourself every 90 days: “What have I done is bringing in results?” “What have I done that is not bringing in results?” Getting in the routine of doing this evaluation every 90 days and acting from the results you learn will definitely help you keep your business on the right track whatever the hard times or the situation.

If you are struggling to grow your business, there is light at the end of the tunnel. In the next pages, we will look together to The Best Seven Possible Ways to Make Your Business Thrive in tough economic times and the most successful core business strategies that are susceptible to truly make a real impact on your bottom line and take your business to the next level quickly and efficiently.

Michel Ouellette JMD, ll.l., ll.m.
Business Growth Strategist

JMD SYSTEMICS, a division of King Global Earth and Environmental Sciences Corporation

Systemic Strategic Planning / Crisis & Reputation Management

Skype: jmdlive

Web: lefuturistedailynews.com | jmdsystemics.com | bunkumless.com

Michel Ouellette /  Joseph Michael Dennis, is a Former Attorney, a Trial Scientist, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

Follow JMDlive on:
Twitter, Facebook |  Pinterest | Tumblr & Instagram