Your work is your greatest marketing tool.

People may ignore what you say, but they always pay attention to what you do. The more you make, the higher its quality, and the more willing you are to share it with the world, the more people will discover and spread the word about you.

1.- Help people

Be known for being generous. Not only is it the right thing to do, but it will get you noticed by the people you help and the people they know.

2.- Overdeliver

An adequate, an average job never get talked about. Nobody tells anybody else about the person who did a “just good enough” job on work they hired them to do. To get noticed, you must exceed expectations, not simply live up to them.

3.- Acknowledge everyone who mentions you

Everyone is worth your time when trying to grow your audience.

4.- Teach what you know

Teaching not only attracts an appreciative crowd and creates opportunities, but it also unlocks a deeper understanding of your subject matter for you in the process.

Michel Ouellette JMD, ll.l, ll.m

Michel Ouellette JMD ll.l., ll.m.

Systemic Strategic Planning / Crisis & Reputation Management

Michel is a former attorney, a Crisis & Reputation Management Expert, a Public Affairs & Corporate Communications Specialist, a Warrior for Common Sense and Free Speech.

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JMD Systemics

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