The final countdown | by: Michel Ouellette JMD
For the years to come, useful content should be at the core of your Branding and Marketing strategy.
Consumers and employers no longer trust and believe in the traditional world of information and communications. Smart individuals and professionals understand that traditional branding and marketing techniques are now becoming less and less effective by the minute, and that “Content Branding and Marketing” is the way of the future.
But what exactly is Content Branding and Marketing?
“Content Branding and Marketing is: a “Branding” and “Marketing” technique of creating and distributing relevant and valuable “Content” to attract, acquire, and engage a clearly defined and understood target and objective.”
Content Branding and Marketing is a technique and strategy designed to attract prospective employers and/or customers and retain their attention and loyalty by creating, curating and engaging content, publishing and circulating relevant and valuable information, that could and will influence and enhance the prospective targeted audience behavior positively in your favor.
It is an ongoing process that is best integrated into your overall branding and marketing strategy, focusing on owning the media, not renting it.
Content Branding and Marketing is the “Supreme Art” of communicating with your targeted audience without looking like begging or peddling. It is a non-interruption, an ongoing branding and marketing technique.
Instead of pitching your products or services, you deliver useful and valuable information to your prospective and existing customers that will help them make a decision in your favor so they can reward you with their business and loyalty.
Believe me it works!
To be continued…
Michel Ouellette JMD is a talented keynote and motivational speaker, public affairs & communications Strategist. For more about “Making It” in the years to come and coming soon: “Standing Out” .
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